The, The Lady That Smokes - 957 Words

I. Attention Getter: Have you ever seen the commercial about Teri, the lady that smokes? Did you saw how terrible Teri looks with the hole in her throat? Do you want to be like Teri? II. Motivation for Listening: Terrie was considered to be a beautiful cheerleader when she was going to school. According to Centers for Disease Control and Prevention, Terries said she thought smoking was cool because her father and friends smokes. She also said she started smoking at an early age of thirteen and sometime she smoke up to three packs a day. In two thousand one, at forty years old, Teri found out she have oral cancer and throat cancer. Her doctor told her they have to remove her larynx. After hearing that, Teri didn’t have a choice but to quit smoking. An artificial voice box was implanted in Teri’s throat. Terrie continued battling cancer until September sixteen twenty thirteen she passed away. She was fifty three when she die. III. Thesis Statement: Even though some people think smoking is in style, people should stop smoking because smoking affect a smoker, but not only that it affect the non-smoker as well. IV. Preview of Speech: I am here to persuade you on why smoking is bad for a person health but not only that it is bad for others around you too. Transition to speech: Many people believe smoking is in style. Body I. First Main Point a. This is especially true for young adults. This is because they may see their friends smoke. To them, this is cool because everyone isShow MoreRelatedThe Case Of Edward Bernays1520 Words   |  7 Pagesincorporated propaganda and live events to persuade the public to smoke cigarettes. Ultimately, this would prove to be unethical because of the harmful side effects smoking cigarettes is linked to. Thus, after an analysis of scholarly articles and texts, it stands evident that Edward Bernays acted unethically in the field of Public Relations by orchestrating the Torches of Liberty campaign because it encouraged the public to smoke cigarettes. Edward L. Bernays was one of the largest and influentialRead MoreA Study On Death Rates Essay1554 Words   |  7 Pagespressure can be tremendous and dangerous to our health for example smoking of the cigarette. Smoking is a kind of reliance depending upon the opiate effect of nicotine on the brain and tangible framework. Cigarette smoke is tremendously hurtful to your health. There is no sheltered approach to smoke. Supplanting your cigarette with a stogie, channel, or hookah would not help you evade the health dangers connected with tobacco items. Cigarettes contain around six hundred chemical substances that are dangerousRead MoreWilliam Shakespeare s Macbeth 1318 Words   |  6 Pagess tragedy, Macbeth, follows a man’s bloody rise to power, which hinges on murder of the Scottish king named Duncan. In my opinion, the play s most memorable character is the wife of this man, Lady Macbeth. Similar to her spouse, Lady Macbeth s lust for power plunges her into madness. So much so that Lady Macbeth turns to witchcraft transforms herself into an desexualized evil spirit to quench her thirst to become a man. The play is filled with moments when characters reveal vital information toRead MoreCigarette Smoking : The Deadliest Artifact Ever Invented1360 Words   |  6 Pagesconsiderably smaller than most cigars and usually wrapped in thin white paper. At the point when a cigarette is lit and begins to blaze it discharges more than 4000 diverse chemicals. The cigarette is lighted toward one side and permitted to seethe; its smoke is breathed in from the flip side, which is held in or to the mouth; at times, a cigarette holder might be utilized, also. â€Å"The first commercial cigarettes were made in 1865 by Washington Duke on his 300-acre farm in Raleigh, North Carolina. His hand-rolledRead MoreMacbeth, By William Shakespeare1409 Words   |  6 PagesWitches, Macbeth realizes that he must kill all and any that get in his way. His clever wife, Lady Macbeth, is instrumental in his ascension to the throne, egging him on whenever he begins to think that he has gone too far. Though he successfully kills and succeeds King Duncan, he can fund no peace while his friend, Ba nquo, still lives. More murder ensues and the bloodied ghost of Banquo appears to Macbeth. Lady Macbeth s conscience soon begins to torture her and she imagines that she can see her handsRead MoreSymptoms And Treatment Of Respiratory Organ Malady1147 Words   |  5 Pagesteach you the way to breathe easier, exercise, and eat well. COPD is sort of invariably caused by smoking. Over time, respiration tobacco smoke irritates the airways and destroys the elastic fibers within the lungs. different things that will place you in danger embrace respiration chemical fumes, dust, or pollution over an extended amount of your time. Secondhand smoke additionally could harm the lungs.It usually takes a few years for the respiratory organ harm to start out inflicting symptoms, thereforeRead MoreAdvertisers Attempt to Persuade the Targeted Audience to Buy the Product948 Words   |  4 Pagesadvertisers use images and words in a creative and convincing manner. This is because the overall effect of advertising is persuading the targeted audience to consume the product. Visual appeal is an aspect common in the two visual texts. For example, using ladies with good looks to appeal to the audience’s emotion is common in them. The two visual texts also communicate using pictures and words. Size is also used in both advertise ments to emphasize different parts of the texts. A superficial interpretationRead MoreNot So Young At Heart1635 Words   |  7 Pagesawareness is at is peak with the rise of the Internet and social media. The stigma around smoking is growing, and the health effects are becoming more noticeable and easily communicated. This invokes the following question: Why do people continue to smoke, knowing that it will damage their health? This advertisement, titled â€Å"Not-so-young at heart† was initially created in Australia, photographed by Chris Cordeiro. It was created by the Agency, EURO RSCG Sydney for the product Nicotinelli NicotineRead MoreInsanity in Macbeth1208 Words   |  5 PagesMacbeth will become king. However, the witches’ prophecy also states Macbeth’s friend, Banquo is the father of the next king. As a result, Macbeth and his wife, Lady Macbeth murder the current king, Duncan, and later on Banquo’s son. Consequently, Macbeth faces insanity from his guilt following the murder of the king. While on the other hand, Lady Macbeth goes mad for the prophecy’s promise, but later on, is also eaten up by the guilt of her crimes. At the same time, the Witches (a.k.a. Weird Sisters)Read MoreThe Importance Of Being Earnest By Oscar Wilde897 Words   |  4 Pagesthemselves in a high social status. Lady Bracknell represents a high class model of a Victorian society with her rigor to her formality. In an exchange between Lady Bracknell and Jack, she decides to interview him. She questions Jack because she is curious to know his class status before marrying her daughter, Gwendolen. She questions Jack, if he smokes and this conversation lead to an fascinating outcome: JACK. Well, yes, I must admit, I smoke. LADY BRACKNELL. I am glad to hear it. A man should

Week Lesson Free Essays

Chamberlain College of Nursing. Transcript Organization and Time Management Starting a new venture can be exciting and challenging. You’re pleased to begin a new phase In your life, yet concerned about how you’ll handle all of the new responsibilities. We will write a custom essay sample on Week Lesson or any similar topic only for you Order Now You may already have a Job, family. And other commitments, and now you’ve added school to the list. Are there enough hours in the day? One way to answer this question is to take a serious look at how much time you Penn working, sleeping, caring for your family, and engaging in outside activities. Ask yourself what could be consolidated, eliminated, or delegated to someone else to allow you more time for school. The Question As a nurse, you already have many organizational and time management skills that you put to use every day in your job. Think about your skills, and then click to view the answer. Your Answer The Expert Says If you are a staff nurse, each morning you check the assignment board to see which tenants you’ll care for that day, gather your report sheets, and enter the conference room. You’ll listen to reports focusing on the Important issues and Jotting down notes to help you remember the Items later In the day. Chances are that you have a system for taking report that even involves writing the important issues in certain locations on your report sheet for easy retrieval later. As you leave the conference room, you’re thinking about meds due in the next hour and organizing your medication cart. You aka rounds on your patients and do assessments next. Whether you use a written list or a mental one, you’ve already determined what Important events need to be taken care of during your shift. Who Is going to surgery and needs the preoperative checklist completed? Who is going home and needs discharge teaching and confirmation of transportation? Who is a flirt-day posts patient and needs the dressing changed and to be up in a chair? Who needs blood? On top of all that, you’re prepared for the unexpected admissions or emergencies. You know who your aide is for the day and what you’ll be delegating to that person. You then remember that you have a staff meeting at 1 p. M. , so you’ll need to plan your schedule a little differently today to make time to attend that Important meeting. The day doesn’t end when you’re done at work. Tonight is your son’s hockey game, so you’ll be there after work. See? You already have much experience organizing and managing your time! How can you use all those great skills to promote success as an online student? Compare How to cite Week Lesson, Papers

Organizational Behaviour for Personalization - MyAssignmenthelp.com

Question: Discuss about theOrganizational Behaviour for Personalization and Cognition. Answer: Background of Conflicts Conflicts are the worst thing, which an organization can experience. A conflicting workforce makes things tougher for the management on deciding some important things for the company. Nevertheless, conflict at the workplace is a hidden enemy to the teamwork, which indeed is an integral part of any big success. The main purpose of this assignment is to evaluate the given case study based on different conflict stages and providing the relevant techniques to resolve the issues (Huan Yazdanifard, 2012). Conflict Model Stages There are five stages involved in conflicts at the workplace such as follows: Potential opposition Personalization and cognition Intentions for conflict handling Behaviour Outcomes The potential opposition is well evident in someones practices. A good observer or someone working in collaboration with such people can well have an idea of the conflicts. Personalization is something in which the observer feels the conflicting actions. Conflict handling intentions are those, which encourages its possessor for compromising with the unwanted or the unexpected things. The fourth stage is about showing expressions or feelings to the conflicts. The last stage of conflict is the outcomes, which encourage for the conflicts on the lower than anticipated results (Goldman Shapiro, 2012). Types of Conflicts in the Case Study The given case study shows three kinds of conflicts such as personalization, Behaviour and Outcomes. Personalization is revealed when Elaine developed an impression tat Jerry is trying to escape from the critical task and living all those to Elaine. Behaviours is expressed when Elaine complained about Jerry to her direct manager, which is nothing but showing anger on the conflicting nature of Jerry. It is also evident when Jerry complained about Elaine to the HR Director stating that Elaine was rude to him from the very first day. The outcomes are evident when both refused to work together and are anger over one another (Runde Flanagan, 2012). Five Techniques for Handling Conflict The critical situation, which is majorly the production of poor communication in between Elaine and Jerry, it is very difficult to propose solid counter solutions for the conflicts. However, some of the following solutions can well try and provide necessary relieve to the concerned problems: Listen to both the employees and then say something Be impartial to both Elaine and Jerry Promoting teamwork Addressing the resolution to the identified conflicts Taking consent of other responsible associates of the company The resolution can be attained if the direct manager approaches to both Elaine and Jerry and listen to them carefully for analyzing the issue. However, the manager is required to be impartial on making any important decisions. It should only be for the betterment of company. Promotion of teamwork is another solution, which the manager can use. The conflicts should never be ignored as the direct manager did it when Elaine approached for complaining against Jerry. The manager should also take useful consent of other associates of the company as the might put forward some important solutions (Raines, 2012). References Goldman, B., Shapiro, D. L. (2012).The psychology of negotiations in the 21st century workplace: New challenges and new solutions. Routledge. Huan, L. J., Yazdanifard, R. (2012). The difference of conflict management styles and conflict resolution in workplace.Business and Entrepreneurship Journal,1(1), 141-55. Raines, S. S. (2012).Conflict management for managers: Resolving workplace, client, and policy disputes. John Wiley Sons. Runde, C. E., Flanagan, T. A. (2012).Becoming a conflict competent leader: How you and your organization can manage conflict effectively. John Wiley Sons.

Underlying Issues Associated with Sleep Disorders and Stress

Introduction Refreshing sleep is critical for good health and well-being. Sleep presents the human body a period of time to restore energy, grow, repair cellular damage, detoxify vital organs, including allowing the brain a much needed opportunity to dream, generate neurotransmitters that are essential for stable mental health, and assimilate newly learned information (Vukovic, 2010).Advertising We will write a custom research paper sample on Underlying Issues Associated with Sleep Disorders and Stress specifically for you for only $16.05 $11/page Learn More More importantly, recent studies have identified a positive correlation between adequate sleep and enhanced capacity to cope with stress, while sleep deprivation have been positively associated with increased mood disturbances and impaired mental, emotional, and physical performance (Levy et al, 2006). The need to understand about normal sleep and sleep disorders, therefore, has never been so urgent. It is the purpose of this paper to argue and demonstrate evidence that sleep disorders have a negative impact on our ability to handle stress and whether caused by stress or simply adding to our stress, they have a profound impact on our work life and our home life. There exists compelling evidence to demonstrate that sleep research had been neglected for decades as this important facet of our own being was viewed to be of no germane consequence to the wellbeing of humans, and therefore was dropped back into a void (Sleep Mechanics, 2010). Yet, new studies underscore a huge transformation in the way psychologists, scientists, and sleep researchers have taken a keen interest on sleep and sleep disorders (Carey, 2007). Human beings sleep for one third of their life (Levy et al, 2006), and the devastating effects caused by sleep disorders are too painful to imagine, necessitating a keen interest on this broad topic. There has been a convergence of interest for many researchers on the topic of sleep disorder and stress. Indeed, among a multiplicity of factors affecting healthy sleep, a wealth of literature has reported the unfavorable influence of psychological stress and psychiatric disorders (Brand et al, 2010). Some researchers are of the opinion that sleep disorders occasions psychological stress, while others support a more liberal view that sleep disorders and stress are geometrically related and affect each other proportionately depending on the variables at play (Overeem Reading, 2010).Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The situation is further compounded by the fact that it is exceedingly difficult to define stress as it encompass all types of stimuli of varying intensities and duration , not mentioning the fact that divergent types of stressors brings with them diverse impacts on sleep (Eui-Joong Dimsdale, 2007). What is known at this stag e is that sleep disorder and stress are inexorably linked, and both are associated with undesirable outcomes. Normal Sleep and its Positive Effects For decades now, it has proven difficult for researchers to offer an objective and unified definition of what normal sleep entails (Lichstein et al, 2004). Sleep researchers, aware of the complexities involved in offering a holistic definition, have developed benchmarks that could be used to offer a justifiable description of normal sleep. In simple terms, however, normal sleep can be defined as â€Å"†¦normally distributed range of sleep† (Lichstein et al, 2004, p. 73). Normal sleep should be viewed and evaluated within the realms of both good and poor sleepers since it is not necessarily true that poor sleepers have a sleep disorder. Still, normal sleep can be defined as the lack of or absence of sleep disorder, known as a state of normality (Vukovic, 2010). NINDS (2010a)1 posits that â€Å"†¦for most adults, a normal night’s sleep lasts about 8 hours and is composed of four to six separate sleep cycles†¦A sleep cycle is defined by a segment of non-rapid eye movement (NREM) sleep followed by a period of rapid eye movement (REM) sleep† (para. 4). It is imperative to note that sleep, which is defined as a natural sporadic state of rest, comes in phases and different individuals forms their own conceptions of what is enough sleep for them. However, the inability to accomplish the sleep cycle in a single night must never be viewed as a sleep disorder (Brand et al, 2010). The intrigues of definition notwithstanding, the positive effects of normal sleep have been confirmed and well-documented by researchers (Cai Richard, 2009). On the physical front, numerous studies have demonstrated that normal sleep is positively correlated to improved vigilance, alertness, improved reaction time, vibrant energy, improved accuracy, and decreased fatigue, among others (Overeem Reading, 2010). Bio logically, enjoying normal sleeping patterns is not only critical to the proper functioning of the brain, but also enhances its performance, including concentration, learning capacities and memory formation. As such, normal sleep is indispensable for our mental health, vitality, and intellectual development.Advertising We will write a custom research paper sample on Underlying Issues Associated with Sleep Disorders and Stress specifically for you for only $16.05 $11/page Learn More In equal measure, normal sleep is ingeniously needed to give our bodies an opportunity to repair worn out body cells, a process that makes us wake up feeling refreshed and ready to face the challenges of the day. This is indeed important as it necessitates us to fulfill our work and family responsibilities without feeling fatigued or stressed out to unhealthy limits (Levy et al, 2006). The debate about normal sleep is multifaceted in nature and scope owing to the very fact th at it not only benefits people at an individualized level, but it also benefits the organizations that these people work for. Seminal studies by Shaw and Bernard2 on 500 employees working for different organizations demonstrated that employees who received adequate sleep were more likely to be productive and creative at work than those who slept less than 3 hours a night or those who worked in nightshifts. Productive employees are an asset to the organization. According to Patlak (2005), â€Å"†¦as many as 70 million Americans may be affected by chronic sleep loss or sleep disorders, at an annual cost of $16 billion in health care expenses and $50 billion in lost productivity† (p. 2). This serves as a wake up call for organizations to allow their employees adequate time for sleep since it becomes counterintuitive to the management’s performance objectives if they deny their employees adequate time for sleep and rest. Sleep Disorders and their Negative Effects Slee p disorders are a category of syndromes or medical disorders characterized by disturbances in a person’s sleep patterns, quality of sleep, or in psychological or physiological conditions that must come into play for one to fall asleep (Overeem Reading, 2010). Epidemiological studies on sleep have identified about 70 diverse sleep disorders affecting populations worldwide, bringing with them different ramifications ranging from mild complications to life-threatening episodes (Levy et al, 2006). According to Patlak (2005), an estimated 40 million Americans are affected by sleeping disorders. It is also estimated that more than 50 percent of U.S. citizens aged 65 and older suffers from a sleeping disorder (Levy et al, 2006). It should be noted at this early juncture that lack of sleep for a few days cannot be equated to a sleep disorder. On the contrary, a sleep disorder is a far more serious and persistent condition that causes the sufferer substantial emotional distress and i mpede his or her social or work-related functioning (Sleep Mechanics, 2010). Sleep researchers and psychologists have particularly focused attention to the correlation between sleep disorders and stress. It is a well known fact that psychological stress affects the amount and quality of sleep, making it extremely difficult to sleep normally or attain REM sleep (Patlak, 2005).Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Stoppler Marks (2010) are of the opinion that â€Å"stress is simply a fact of nature — forces from the outside world affecting the individual†¦The individual responds to stress in ways that affect the individual as well as their environment† (para. 1). Such forces may arise from the death of a loved one, medical condition, job-related experiences, family relationships, financial difficulties, and alcohol and substance dependence, among others. Internal determinants determine our bodies’ capacity to react to, and deal with, the forces that induce stress. Of fundamental importance to this research paper is the realization that the amount of sleep that an individual gets is one of the internal factors that influence his or her own capacity to handle stress (Stoppler Marks, 2010). As such, it can be logically concluded that sleeping disorders are positively correlated to enhanced stress levels. Sleep disorders brings with them a myriad of negative effects, e specially on an individual’s social, physical, emotional, and mental wellbeing. According to the National Institute of Neurological Disorders and Stroke, the severity of sleep disorders is further compounded by well-entrenched rules of modern living, which is fast-paced and aggressive, thereby keeping sleep in extreme disregard (Levy et al, 2006). The reality is that sleep disorders can lead to a range of negative outcomes, causing mild to potentially life-threatening ramifications, from weight gain to cardiovascular seizures. Below, some of the most common sleep disorders are discussed. Sleep Apnea Sleep researchers and medical professionals have for years tried to understand the dynamics and causative agents of these condition that is far more widespread than holistically understood. By description, sleep apnea is a breathing disorder typified by short interruptions of breathing occasioned by muscle relaxation during sleep (Levy et al, 2006). At a general level, the conditi on usually arises in association with lack of fitness, fat accumulation, and loss of muscle tone that comes with aging (Overeem Reading, 2010). This potentially life-threatening condition is a serious concern for vital body organs such as the brain and cardiovascular system. The condition, which was first identified in 1965, is much feared for its episodes of pausing of breathing. During an episode, a person’s attempt to inhale air during sleep produces suction that occasions the windpipe to collapse. According to Levy et al (2006), the collapsed windpipe obstructs the air flow for duration of time ranging from ten seconds to a minute, while the person, already in sleep mode, tries to grasp for breathe. As the episode progresses, the blood oxygen level drops forcing the brain to react by waking up the person in a response that is aimed at contracting the upper airway muscles and open the collapsed windpipe (Overeem Reading, 2010). The person may grunt or gasp for a while as he or she attempts to respond before resuming normal breathing. This most excruciating cycle can be repeated numerous times in a single night, compounding the condition even further. The frequent awakenings brought about by sleep apnea are counterintuitive to the health and wellbeing of an individual. A study conducted on subjects with known condition of sleep apnea identified a strong relationship between the condition and personality problems such as irritability, stress, depression, and perceived instability of mental health. The deprivation of oxygen during the seizures may have grave consequences, including brain damage, decline in mental functioning and performance, enhanced risk of suffering from stroke, heart failure, coronary heart disease, injury from accidents, and high blood pressure, among others (Lichstein et al, 2004). In the U.S., sleep apnea and its complications accounts for an estimated $42 million in treatment and hospital bills. Hypersomnia Hypersomnia is a sle ep disorder characterized by recurring and excessive amounts of daytime sleepiness or extended nighttime sleep (Grohol, 2010). Available literature demonstrates that hypersomnia is a rare disorder, occurring in less than 5 percent of the adult population worldwide (Levy et al, 2006). The condition usually affects people between ages 15-30, and progresses gradually over a period of years. Unlike feelings of tiredness or fatigue felt by people largely as a result of lack of adequate sleep at night, people suffering from this condition are compelled to sleep frequently during daytime, often at unsuitable times such as working hours thereby lessening their productivity. Of particular interest is the fact that these daytime naps hardly offer any relief from symptoms of fatigue and disorientation experienced by people with this condition (Overeem Reading, 2010). Hypersomnia is evaluated along a continuum of duration and level of severity. According to Overeem Reading (2010), an individu al must exhibit symptoms related to the condition for at least three weeks to be diagnosed with hypersomnia, not mentioning the fact that the symptoms must have a substantial effect on the person’s life for the person to be categorized as suffering from hypersomnia. Studies conducted over time has identified some unique symptoms or behaviors exhibited by people suffering from the condition. In one particular study, Levy et al (2006) identified excessive daytime sleep (EDS), diminished levels of alertness and energy, anxiety, depression, disorientation, prolonged sleep at night, diminished mental functioning, memory difficulty, and enhanced irritation. Other symptoms include restlessness, slow or retarded speech, antisocial behavior, appetite loss, and hallucinations (Brand et al, 2010). In severe cases, a person suffering from this condition loses his ability to undertake his or her family, social, or occupational responsibilities. Hypersomnia is occasioned by the presence of another sleeping disorder, medications, drug or alcohol dependence, injury or impairment of the central nervous system, and head tumors, among others (Brand et al, 2010). The condition, according to Levy et al (2006), can also be caused by other medical complications such as multiple sclerosis, epileptic seizures, post traumatic stress disorder, and obesity. Of importance to the broad objective of this report is that this condition can be caused by medications used to alleviate stress. As such, a correlation between sleep disorders and the negative outcomes brought about by stress can be drawn. Narcolepsy There is no known cause for this chronic disorder, which is described as excessive and overwhelming sleep attacks especially during daytime even after having adequate sleep at night (Levy et al, 2006). Some sleep researchers defines narcolepsy as a chronic neurological disorder which weaken the capacity of the central nervous system to regulate normal sleep patterns (Overeem Read ing, 2010). As such, a person suffering from this condition is more likely to become sleepy and fatigued at inappropriate times and situations. According to the NINDS (2010a), â€Å"†¦people may involuntarily fall asleep while at work or at school, when having a conversation, playing a game, eating a meal, or, most dangerously, when driving an automobile or operating other types of potentially hazardous machinery† (para. 2). If the urge to sleep becomes irresistible, people with this condition fall asleep for periods ranging from a few seconds to one hour or even for longer periods of time. Other symptoms that characterize narcolepsy include abrupt loss of voluntary muscle tone, hallucinations, and brief periods of total paralysis especially at the beginning or end of every episode (NINDS, 2010a). It is inarguably difficult to diagnose narcolepsy. For a person to be fully diagnosed as suffering from the condition, he or she must have suffered repeated episodes of sleep a ttacks for a period not less than three months (Sleep Mechanics, 2010). The situation is further compounded by the fact that the condition is not ultimately diagnosed in most victims until 10 to 15 years after the onset of the first symptoms (NINDS, 2010a). Scientists have now formed the opinion that narcolepsy is occasioned by disease processes which affects the brain’s capacity to regulate REM sleep. Of particular relevance to this report is the fact that narcoleptic sleep seizures can occur anywhere at any given time, profoundly disabling the victim’s productive capabilities. Restless Legs Syndrome Restless legs syndrome (RLS) is a neurological sleep disorder characterized by uncomfortable, stinging sensations in the legs followed by spontaneous urge to move the legs when at rest or sleeping in an attempt to relieve these unpleasant and often painful feelings (NINDS, 2010b). According to Buchfuhrer Kushida (2007), â€Å"†¦the medical term for these sensations is dysesthesia, which is defined as disagreeable or abnormal sensation† (p. 3). These sensations normally occur in the calf sections of the legs but may also be felt elsewhere. The most unique or extraordinary characteristic of RLS is that relaxing or lying down for prolonged periods of time automatically activates the symptoms. The sensations vary in severity from slight uncomfortable feelings to painful episodes. Some individuals have reported experiencing the sensations in the arms too. Accounts of people with RLS reveals a trend whereby the sensations are more pronounced at night than during the day (NINDS, 2010b). In most occasions, the uncomfortable sensations disappear by early morning, allowing the person some time to sleep. Despite extensive research, the causative agents of RLS remain unknown. Although many people don’t take the condition seriously, especially in mild cases, severe cases of RLS can disrupt daytime functions due to the onerous interruption of sleep during the night. More importantly, the syndrome is known to cause exhaustion, stress, and daytime fatigue if left untreated (NINDS, 2010b). Such a scenario bears obvious ramifications on the victims’ work-related responsibilities, personal and family relations, and other activities of daily living. In addition, people with RLS are unable to concentrate, and therefore are unable to accomplish their daily roles (NINDS, 2010b; Buchfuhrer Kushida, 2007). Exploding Head Syndrome According to American Sleep Association (2007), â€Å"†¦exploding head syndrome is a rare and relatively undocumented parasomnia event in which the subject experiences a loud bang similar to a bomb exploding, a gun going off, a clash of cymbals or any other form of loud, indecipherable noise that seems to originate from the head† (para. 1). This condition is not associated with pain or any other physical characteristic. Many people have only reported shortness of breath after experienci ng the syndrome. This noise occurs just before a person enters into deep sleep, and occasionally upon waking up. Attacks can, on their own volition, increase or decrease with time or even disappear altogether. People with this condition often experience fear and distress after an episode, followed by elevated heart rate. Though the condition is not life-threatening, it is highly associated with stress and overbearing fatigue in most people. At this stage, the cause of this syndrome is not yet known (ASA, 2007). Population Affected by Sleeping Disorders Sleep disorders are known to affect people based on their age, lifestyle behaviors, immediate environment, and their mental and health status, among other factors (Levy et al, 2006). It is difficult to draw a fine line between who is at risk of being affected by the sleep disorders because situations keep shifting and our experiences at an individual level keep on changing inline with the trends of modern living. One thing that has re verberated all along the discussion, though, is the fact that sleep disorders and stress are inexorably linked, and that one variable triggers a spontaneous response from the other. This notwithstanding, extensive research carried out on these disorders has explicitly identified the percentage of Americans who may be at risk and, in some occasions, stated the age categories that are most affected. A cohort study conducted in 1993 revealed that one in every 15 people in the U.S were affected by at least one form of sleep apnea, a figure that is equivalent to 18 million Americans (CureResearch.com, 2010). It is also estimated that 2-4 percent of Americans lives with the condition but are yet to be diagnosed. People in middle-age are thought to be more at risk of being affected by the condition, with figures demonstrating that as many as 9 percent of American women and a massive 24 percent of American men in middle-age are affected by the condition yet they remain undiagnosed and untre ated (Levy et al, 2006). Available data on hypersomnia demonstrate that the condition affects an estimated 5 percent of the population as they progress through the lifespan (AllPsychOnline, 2004). However, hypersomnia is more widespread in males than in females. The symptoms appear before an individual celebrates his or her 30th birthday, and continue to advance as one ages unless treated. Narcolepsy is a common sleep disorder in populations around the world, but it often goes unrecognized or misdiagnosed. It is therefore hard to account for the total percentage of the population suffering from the condition. But going by NINDS (2010a) estimates, one in every 2,000 people living in the U.S. is affected by the condition. Narcolepsy is neither gender specific nor racial or ethnic specific; it affects people from all walks of life globally. It is feared that a larger segment of the population might be suffering from the condition in silence. According to NINDS (2010a), the disorder â⠂¬Å"†¦prevalence rates vary among populations†¦Compared to the U.S. population, for example, the prevalence rate is substantially lower in Israel (about one per 500,000) and considerably higher in Japan (about one per 600)† (para. 6). Researchers put the figure of Americans suffering from restless legs syndrome (RLS) at 12 million (NINDS, 2010b). However, this is a provisional figure because RLS, as is the case with narcolepsy, is thought to be grossly misdiagnosed and, in some instances, under-diagnosed. Still, some people with the condition fail to go for medical checkup on the belief that theirs is not a serious condition that warrants medical attention. As such, the prevalence levels could be higher than currently estimated. There exist no objective statistics on people affected by exploding head syndrome due to the fact that the disorder is relatively new. What is known at this stage is that individuals over the age of 50 stands more chance of being affected by the syndrome. It is also known that women are at higher risk of being affected by the disorder than men (ASA, 2007). How Sleep Disorders Affect Family Life Evidence adduced in this report has demonstrated that the amount of sleep that an individual gets is one of the internal factors that influence his or her own capacity to cope with stress (Stoppler Marks, 2010). This therefore implies that sleep and the capacity to handle stress are proportionately linked, with the amount of sleep serving as a variable over the capacity to handle stress. More importantly, it has been revealed that sleep disorders affect family life in numerous ways. A good starting point in this discussion would be to reinforce the proven concept that normal sleep is indispensable for our mental health, vitality, and intellectual development (Sleep Mechanics, 2010). In the absence of normal sleep, individuals will be deprived of these critical aspects that enhance their ability to cope with stress. Fatigue and s tress occasioned by sleep disorders makes a person to be unproductive at the family level. As a matter of fact, these undesirable characteristics are not only counterproductive to the family as a unit, but they also impact substantial harm on the victim and his or her own personal and social relationships (Brand et al, 2010). The frequent awakenings occasioned by sleep apnea, according to available literature, are counterintuitive to the health and wellbeing of an individual. According to Lichstein et al (2004), these individuals may be unable to maintain a long term relationship with their partners, not mentioning that the disorders takes a toll on their quality of life, denying them the confidence and vigor that is copiously needed for modern living. Subjectively, some of the sufferers of serious sleep disorders such as sleep apnea think of themselves as abnormal human beings. There exists a strong relationship between sleep disorders such as sleep apnea and personality problems, including irritability, stress, depression, and perceived instability of mental health. Hypersomnia is known to decrease the level of alertness and energy while enhancing depression, disorientation, antisocial behavior, and enhanced irritation, among others (Levy et al, 2006). These undesirable outcomes not only reduces our capacity to effectively cope with the stressors experienced in modern living, but also entraps the sufferers in a vicious cycle of unresponsiveness and low quality life on the family front. Studies have positively correlated these characteristics to increased suicide rates (Vokovic, 2010). It is, therefore, not difficult to see that people suffering from sleep disorders stands a high risk of losing their ability to holistically undertake their family responsibilities. Family breakups and divorces may be witnessed in cases where the sufferer is the sole breadwinner of the family since the disorder will force him or her to forego family responsibilities. Sleep diso rders comes with profound financial obligations in medical costs that are bound to weigh heavily on the family. Statistics demonstrates that an estimated $16 billion is used annually in the U.S. to treat people with sleep disorders (Patlak, 2007). Such costs may have an overbearing effect on the family, affecting its ability to function normally and, in some cases, draining all the resources earmarked for other activities. This only serves to increase stress levels. More importantly, some of the medical complications associated with sleep disorders such as stroke, brain damage, coronary heart disease, and high blood pressure have the capacity to bring permanent ramifications on family life (Eui-Joong Dimsdale, 2007). How Sleep Disorders Affect Work Life It is indeed true that work environments are stressful environments. Our ability to handle and cope with stress therefore becomes of critical value if we are to perform to expectations and remain productive at work. However, this is better said than done when it comes to sleep disorders and work life as many of the negative outcomes associated with sleep disorders only serves to diminish our own abilities to handle stress. Some symptoms such as fatigue, depression, loss of memory, disorientation, and daytime sleepiness (Eui-Joong Dimsdale, 2007) curtails people’s productive and creative nature at work. Chances are that, such symptoms increases cases of absenteeism from work and enhances turnover. According to Lichneistein et al (2004), productive employees are an asset to the organization. Sleep disorders, however, works against the grain to make people with such complications become less productive in their work and therefore a liability to the organization. Patlak (2007) opines that the U.S. alone loses in excess of $50 billion annually in lost productivity due to complications associated with sleep disorders. This is an astronomical figure whose effect on the economy cannot be wished away. People wi th sleep disorders such as hypersomnia or narcolepsy are unable to optimize their work life owing to the fact that they are compelled to sleep frequently during daytime, often at unsuitable times such as work hours (O vereem Reading, 2010). In particular, people with narcolepsy cannot operate hazardous machinery or drive for long hours as they are bound to involuntarily fall asleep on the job and if they do, other expenses may have to be incurred in terms of covering for accidents and hospital bills. Other stress disorders such as RLS and exploding head syndrome are known to cause exhaustion, stress, lack of concentration, and daytime fatigue, profoundly disabling the person’s productive capabilities at work (NINDS, 2010b; Buchfuhrer Kushida, 2007). Conclusion Clearly, the facts have been laid bare that not only does sleep disorders affects our ability to handle stress, but they also have a profound effect on our work and home life. Specifically, the paper has focused atten tion to the interrelations between sleep disorders and stress, and how the resulting multiplicity of negative outcomes affects our family and work life. The paper has gone a step further to discuss some of the most common sleep disorders and the populations that are most at risk of being affected. The astronomical costs in terms of lost productivity, medical complications, family breakups, stress and stress-related complications, lack of creativity, among others calls for action among all stakeholders directed at offering practical yet manageable solutions to the millions of people suffering from these devastating yet treatable complications. Reference List AllPsychOnline. (2004). Psychiatric disorders: Primary hypersomnia. Retrieved from http://allpsych.com/disorders/sleep/hypersomnia.html Brand, S., Gerber, M., Puhse, U., Holsboer-Tracchsler, E. (2010). Depression, hypomania, and dysfunctional sleep related cognitions as mediators between stress and insomnia: The best advice is n ot always found in the pillow. International Journal of Stress Management, Vol. 17, Issue 2, p. 114-134. Retrieved from psycARTICLES Database Buchfuhrer, N.J., Kushida, C.A. (2007). Restless legs syndrome: coping with your sleepless nights. Montreal Avenue, Saint Paul, MN: AAN Enterprises Carey, B. (2007, Oct. 24). New studies suggest sleep is vital to learning and memory. The New York Times. Retrieved from http://www.nytimes.com/2007/10/23/health/23iht-snsleep.1.8015084.html?_r=1 CureResearch.com. (2010). Statistics about sleep apnea. Retrieved from http://www.cureresearch.com/s/sleep_apnea/stats.htm Eui-Joong, K., Dimsdale, J.E. (2007). The effects of psychosocial stress on sleep: A review of Polysomnographic evidence. Behavioral Sleep Medicine, Vol. 5, Issue 4, p. 256-278. Retrieved from Academic Source Premier Database Grohol, J.M. (2010). Hypersomnia, Primary Symptoms. Retrieved from http://psychcentral.com/disorders/sx85.htm Levy, P., Viot-Blanc, V., Pepin, J.L. (2006). Sle ep disorders and their classifications – An overview. In: W.J. Randerath, B.M. Sanner, V.K. Somers (Eds) Sleep Apnea: Current diagnosis and treatment. Karger Publishers Lichstein, K.L., Durrence, H.H., Riedel, B.W., Taylor, D.J. (2004). Epidemiology of sleep: Age, gender, and ethnicity. Mahwah, New Jersey: Taylor Francis National Institute of Neurological Disorders and Stroke. (2010). Narcolepsy fact sheet. Retrieved from http://www.ninds.nih.gov/disorders/narcolepsy/detail_narcolepsy.htm Overeem, S., Reading, P. (2010). Sleep disorders in neurology. Oxford: Blackwell Publishing Patlak, M. (2005). Your guide to healthy sleep. U.S. Department of Health and Human Services. Retrieved from http://www.nhlbi.nih.gov/health/public/sleep/healthy_sleep.pdf Sleep Mechanics: A guide to guide to getting a good night’s rest. (2010). Retrieved from MasterFILE Premier Database Stoppler, M.C., Marks, J.W. (2010). Stress. MedicineNet.com. Retrieved from http://www.medicinenet.com /stress/article.htm Vukovic, L. (2010). The power of sleep. Better Nutrition, Vol. 72, Issue 4. Retrieved from MasterFILE Premier Database Footnotes 1 National Institute of Neurological Disorders and Stroke 2 See: Lichstein et al (2004) This research paper on Underlying Issues Associated with Sleep Disorders and Stress was written and submitted by user D'KenNeraman1 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Link between Cultural Dimensions and Financial Reporting Essays

A Link between Cultural Dimensions and Financial Reporting Essays A Link between Cultural Dimensions and Financial Reporting Essay A Link between Cultural Dimensions and Financial Reporting Essay Sidney Gray created a model that shows a link to the cultural dimensions on a country and the financial reporting rules and practices In a particular country. In short, It states that the cultural values shared by members off society will Influence the accounting values of the accounting subculture. Then, the shared values of the accounting subculture will In turn affect the financial reporting rules and practices found within a country. Using this model, some Implications arise when discussing global harmonistic of financial reporting standards. By looking at Grays model its easy to see why harmonistic Is very difficult to achieve since different cultural dimensions will lead to different standards. Different nations have entirely separate sets of values so some countries might be offended that they have to change their standards to comply with the harmonistic rules. Gray hypothesizes that the higher a country ranks on uncertainty avoidance and long-term orientation, and the lower it ranks in terms of individualism and masculinity, then the more likely it is to ranks in terms of conservatism. This brings up the point that some countries are more conservative than others due to what they use the financial for and how much transparency they deem necessary. There is also an argument based on Gravys model that states that the cultural dimensions of a country lead to how the accountants apply the financial reporting rules. This causes difficulties in creating comparability between different country financial statements due to the different values. Conservatism also plays a role in the accountants application. There is a strong positive relation expected to exist between secrecy and conservatism. Countries that require limited disclosures in financial statements, high secrecy, are expected to more strictly adhere to the notion of conservatism in the measurement of assets and liabilities. How the accountants apply the rules depend largely on the type of society they are in and what exactly the society uses the financial for. The internal auditors of Cancan Enterprises have a very difficult task In front of hem. Based on Grays hypothesis Canada, an Anglo country, would rank relatively low on the accounting values of conservatism and secrecy. Brazil ranks In the middle In uncertainty avoidance, Individualism, and masculinity. It does however rank very high In long-term orientation. This shows that Brazil Is maybe slightly more towards the conservative side. Korea ranks high In both the uncertainty avoidance and long- term orientation, while ranking lower In Individualism and masculinity. This Is wowing that Korea Is a country that would take a more cautious approach to standards. Sweden ranks lows on both uncertainty avoidance and masculinity. It also ranks high in individualism and long-term orientation. It appears from this that Sweden would De a little less conservative. By Just using Grays model It can De seen that all the countries have different cultural dimensions so it will be difficult to implement Canadian standards on all of them. Also, language barriers and different cultural customs will add difficulties to the auditors.

If You Can’t Bless It, Change It.

If You Can’t Bless It, Change It. This season of the Jewish New Year brings much reflection on the past year and how we want to live our lives in the future. Most of us know that gratitude is key to living a satisfied life, and this holiday season my rabbi in Madison, Laurie Zimmerman, focused on this subject in her sermon. She related a story by Mitchell Chefitz in which a newly graduated â€Å"Officer of the Law† encountered a man in rags.  He commanded the man three times to Come forward! to no effect.  Finally the man in rags said, â€Å"I dont know what Im going to do with you. Do with me? the Officer of the Law mocked.  Do with me?  You dont do with me! I do with you!  I am an Officer of the Law, and I command you to come forward. Now I know what to do with you, the man in rags said, and as he spoke, he drew his sword.  A swordfight followed in which, after putting up a good fight, the man in rags lowered his guard, and the Officer of the Law’s sword mistakenly ran through him.  As the man died, he said, I put upon you the Curse of Blessings. Every day you must say a new blessing, one you have never said before. And on the day you do not say a new blessing, you will die. The man in rags closed his eyes and then disappeared, and the Officer of the Law wondered whether his experience were real. But as the sun set, he felt life leaving him and in a panic uttered a blessing over the sunset. Life flowed back into him.  From that day on, he said a new blessing every day, blessing abilities, then concrete things, relationships, and more. Word spread throughout the land that this previously pompous Officer of the Law was a source of blessing. He kept blessing the miracles of the world and found more and more things to bless. Finally, he was about to turn 120 years old and decided on his birthday not to make a new blessing but to recount some of the blessings he had made before. As the sun set, he felt a chill coming into his body and did not utter a blessing. Then appeared the man in rags. You! the Officer of the Law exclaimed. I have thought about you every day for a hundred years!  I never meant to harm you.  Please, forgive me. You dont understand, said the man in rags.  You dont know who I am, do you? I am the angel who was sent a hundred years ago to harvest your soul, but when I looked at you, so pompous and proud, there was nothing there to harvest.  An empty uniform was all I saw.  So I put upon you the Curse of Blessings, and now look what youve become! The Officer of the Law could not help but say, I feel blessed, dear God, that You have kept me alive and sustained me so I could attain this moment of insight. Now look what youve done! the man in rags said in frustration. A new blessing! Life flowed back into the Officer of the Law, and he and the man in rags looked to each other, neither of them knowing quite what to do. (Paraphrased from â€Å"The Curse of Blessings† in The Curse of Blessings: Sometimes, the Right Story Can Change Your Life by Mitchell Chefitz, 2006.) The rabbi also recounted a tale of the crossing of the Red Sea. In the midst of this great miracle, two people, Reuven and Shimon, did not celebrate, but rather cursed the mud, saying it was just like Egypt. â€Å"Their eyes turned downwards, while the greatest of miracles was happening all around them.† So often, like the pre-swordfight Officer of the Law, and like Reuven and Shimon, we don’t notice the blessings in our lives. We focus on what’s missing, on the negative. We become self-absorbed. This way of life drains the life from us, making us heartless and cold. In contrast, waking up and saying a new blessing, showing gratitude consistently, brings us warmth and life, carries us into the present so we’re not living in the past or the future, and draws people closer to us. We become someone people appreciate and want to be around. Marge Piercy’s poem, â€Å"The Art of Blessing the Day,† encourages us to create a life full of blessings: â€Å"Bless whatever you can / with eyes and hands and tongue. If you / cant bless it, get ready to make it new.† At this time of reflection, I encourage you to find and express the blessings in your life, and to live as much as possible in the present. And, if you can’t bless it, change it. For me, that’s the way to create a life I want to live. A life that inspires me to jump out of bed in the morning excited to bless something new.

Bacteriophage therapy Essay Example | Topics and Well Written Essays - 750 words

Bacteriophage therapy - Essay Example Presently, people are in danger from exposure to chemicals that are hazardous risks to infectious burns. Acquisition of the pathogens thus serves as a triumph for medicine. Options available for treating burn patients are often few and only very toxic antibiotics the likes of colistin can effectively work due to their high levels of toxin. It is thus evident that there underlies impending danger in medicine if better solutions for treating patients with severe burns are not sought. It is a result of this observation therefore that this research study aims at carrying out a survey of the use of bacteriophage to treat patients suffering from severe burns. Bacteriophage viruses use bacteria as their host, and, therefore, the human body cells are at no risk at all. With the help of this thesis therein, not only will an analysis of the use of bacteriophage in the infections be sought but also possible threats to the human immune system. Based on a number of lab tests performed by a couple of collected samples, there has been no scientific evidence on the probable toxic potentiality making the widespread use of the bacteriophage over the years. However with intent of adopting them as sole treatment method of dealing with harmful bacteria infections among countries of the west, there is the quest to carry out more scientific research and testing as well as adopt more stringent measures to effectively authenticate on harmless state of the bacteriophage (Fillipis & Mckee 39). Upon some samples being separated from human biopsies, identification for toxic traces, as well as possibilities of the proliferation of cells, was carried out, and the phage passed the test as no traces were evident. On the contrary, researchers posed possible importance of the phage on the survival of cells. Based on this research evidence, therefore, since the bacteriophage showed no traces of toxins in the human

Leisure and tourism operations management Essay

Leisure and tourism operations management - Essay Example The Service Concept Service quality is the method to manage the business processes to ensure customer satisfaction at all levels. Hospitality sector was identified by the atrium concept designs, service and the hotel industry has seen many developments in past few years. In the hotel industry, the customer chooses to buy service depending on its quality (Panda, 2006). The Service Package (The mixture of goods and services that make up the service) The service provided by hotel is based on guests / customers. The service package includes providing online room / air ticket reservations and chuffer driven car to pick up guests from airport. The hotel provides facilities such as elevators , central heating , in room radio , bar , electric elevator, centralized computer, electric cash register, free in room movies, video conferencing features, swimming pools, separate swimming pool for children, golf ground, sports activities, gym, beauty parlors and in-house restaurants and shops. Servic e Processes According to Sampson service processes are where the customer provides most of the inputs to the production process (Sampson, 2000). Service is interaction of customer and producers. The service process in the hotel includes booking airline tickets and hotel rooms through internet and on reaching the city, the guests are picked up by the vehicle of the hotel. The customers can even make direct call to the hotel to book tickets and there are other means by which you can book rooms at the hotel. The complete information related to the hotel is provided through its website and local marketing means. Service Processes (Type): Runners, Repeaters & Strangers The hotel provides free introductory scuba diving lessons for strangers and also a hotel run kid clubs for family travelers. The hotel is a leader in its business model due to the high class service. Since, Turkey is a popular tourist destination every year many visitors come to the hotel. Fitzgerald Typology (Volume/Varie ty) To design a service system the importance of variability should be determined (Kannan and Proenca, 2010) .The hotel has 200 rooms which includes standard rooms, suits and deluxe rooms and during the peak seasons from October to March the demand for rooms is very high. It provides many different type of entertaining and engaging activities to guests such as dance parties, music evenings etc) to enable convenient and enjoyable stay at the hotel. Visitors from different parts of world come to the place and the hotel staffs have to meet the variability in demands. Capability and Commodity Processes The hotel has the capability to accommodate more than 100 guests at one time but sometimes in peak season it becomes difficult to handle varieties of customers. The service is handled by the front desk employees. Schmenner Typology (1995) Schmenner typology identifies four different types of service processes which include service factory, service shops, mass service and professional serv ice. The hotel provides professional service where the staff immediately responds in professional manner to every call and provides the desired service. Though professional services it is easy to handle variability in customer call. Service Processes (Location and Mapping) Internet provides complete informat

Trinity by Leon Uris Essay Example for Free

Trinity by Leon Uris Essay Over a career spanning five decades, Leon Uris has enjoyed phenomenal popularity, with five of his twelve novels classified as number-one best-sellers by the New York Times. While the shortcomings in his prose, characterization, and political outlook have been well noted, Uris certainly ranks among the more important multicultural writers since World War II. His books explore a number of the defining cultural conflicts of the twentieth century: the Nazis’ attempted extermination of the Jews, the volatile clash between Arabs and Israelis in the Middle East, and the long-running battle between the British and Irish in Ireland, most notably. Millions of readers have learned the history behind these major intercultural conflicts from Uris’s fiction. At its annual dinner in 1978, at which the benediction was given by a Baptist minister from Belfast, the Gold Medal was awarded to Leon Uris, author of Trinity, a best-selling novel on the troubles in Ireland. The imperialist British have drawn Uris’s frequent ire. He levels harsh criticism against the British in Trinity for their self-interested administration and their failure to support Ireland in its infancy. In this book, Uris condemns the British for demeaning and subjugating Irish Catholics. He describes the British presence in Ireland as four centuries of tortured foreign occupation. In Uris’s version of Irish history, Ulster, now the nation of Northern Ireland, was established as a British plantation, a fortress outpost of colonial exploitation peopled with British-descended Ulstermen whose hatred of Irish Catholics smells strangely of Aryan supremacy of Nazi ideology. Trinity is a romantic, sentimental fiction about Irelands fight for independence. It feeds the myth of heroic opposition in the face of impossible odds. It is a paean to blood sacrifice, to the idea that the chosen few who are prepared to take upon themselves the burden of history can themselves make history, that blood sacrifice is a noble and a cleansing thing, that a glorious defeat is a prerequisite to prevailing, that in death there is victory. The novels heroes plan revolution in the face of hopeless odds; they gladly lay down their lives, eager to embrace a defeat that may somehow â€Å"stir the ashes of [the] people into a series of even more glorious defeats† so that â€Å"over the land long dead stirrings† will at last be heard (731). Trinity is bad history but powerful propaganda. It became more powerful still in the stench-ridden wings, where for nights on end the heroic exploits of Long Dan Sweeney and Conor Larkin and Brendan Sean Barrett, who, in their epic pursuit of Irish freedom, had been incarcerated and abused in captivity, who had endured hunger striking itself – â€Å"a silent defiance† became for the prisoners fictional role models with whom they could identify, in- vesting their protest with a political leitmotif that mirrored their own lives. â€Å"No crime a man commits on behalf of his freedom can be as great as the crime committed by those who deny him freedom,† Long Dan Sweeney declares. â€Å"We engage in a fight vulnerable to scathing propaganda, unloved by most of our own people, but God and God alone will eventually decide which side was just in its aspirations and which side was evil.† â€Å"Remember,† he exhorts his fellow revolutionaries, â€Å"the British have nothing in their entire arsenal of imperial might to counter a single man who refuses to be broken. Irish words, Irish self-sacrifice, and ultimately Irish martyrdom are our weapons. We must have the ability to endure pain to such an extent that they lose the ability to inflict it. This and this alone will break them in the end† (466). Fact and fiction reinforced each other. Trinity had its historical counterpoint in 1916, the H-block protest its fictional counterpoint in Trinity. The primitive, repelling circumstances of the H-blocks were often more unimaginable and less real than the imagined circumstances in Trinity. Fantasy fed the heart, and there grew among a number of the blanketmen a belief that a hunger strike would provide the catalytic momentum that would make 1916 come again. This theme of British cultural bigotry is central in Trinity. In the latter, British prejudice extends outward to include the Australians and New Zealanders sacrificed in Ireland has had a troubled history for over 800 years. Leon Uris’ Trinity deals with various aspects of Irish history. Find out about the main events in the history of Ireland and you will understand the present political troubles in modern Ireland. Works Cited Uris, Leon. Trinity. New York: Doubleday, 1976.

Free Essays - Becoming Independent in A Dolls House :: A Dolls House Essays

Becoming Independent   Throughout A Doll’s House, Henrik Ibsen illustrates through an intriguing story how a once infantile-like woman gains independence and a life of her own. Ibsen creates a naturalistic drama that demonstrates how on the outside Nora and Torvald seam to have it all, but in reality their life together is empty. Instead of meaningful discussions, Torvald uses degrading pet names and meaningless talk to relate to Nora. Continuing to treat Nora like a pampered yet unimportant pet, Torvald thoroughly demonstrates how men of his era treat women as insignificant items to be possessed and shown off. While the Helmer household may have the appearance of being sociably acceptable, the marriage of Torvald and Nora was falling apart because of the lack of identity, love, and communication.   Nora Helmer was a delicate character and she relied on Torvald for her identity. This dependence that she had kept her from having her own personality. Yet when it is discovered that Nora only plays the part of the good typical housewife who stays at home to please her husband, it is then understandable that she is living not for herself but to please others. From early childhood Nora has always held the opinions of either her father or Torvald, hoping to please them. This mentality makes her act infantile, showing that she has no ambitions of her own. Because she had been pampered all of her life, first by her father and now by Torvald, Nora would only have to make a cute animal sound to get what she wanted from Torvald, â€Å"If your little squirrel were to ask you for something very, very, prettily† (Ibsen 34) she said. Through their everyday conversation, Nora and Torvald reveal that they have a relationship full of meaningless talk and games. â€Å"Is that my little squirrel bustling about?† (2), Torvald questions Nora. â€Å"Yes!† (2) She answers, running up to Torvald like a puppy. Because of her whimsical attitude, Torvald had assumed that Nora was always happy and carefree, so what reason would there be for meaningful conversation? Their relationship consisted of nothing truly real. Everything was fun and games and for show. Torvald scolded Nora like he would a child, â€Å"Hasn’t Mrs. Sweet Tooth been breaking rules today in town†¦Ã¢â‚¬  (4). Then, Nora would respond as a young child would facing punishment, â€Å"I should not think of going against your wishes† (4). This type of communications cannot be healthy in any relationship, and greatly hindered the relationship between the two.

Mixed Schools Essay

Education is the most powerful weapon which people can use to change the world. Mixed school, also known as co-educational schools is seen to be beneficial for both sexes. Therefore academic performance in a mixed school is likely to be seen good as compared to a single sex school. This is due more social and academical interaction between the two sexes, and also students starts to get more self-esteem. However, it is important to recognize that a mixed school is not the answer to all academic purposes due to social interaction because it also presents some important disadvantages as well as the usual advantages. These essay theories the arguments against and for mixed school. Firstly, peer pressure is a common disadvantage found in a mixed school. Although interacting and socializing with peers is good, but into some extent it can be bad because some students can be easily lead to breaking rules. Therefore academic performances can suddenly decrease as students’ starts to con centrate on unnecessary things such as truancy. These shows lack of judgment and discipline thoughts and actions effects decision that a student have, thus peer pressure will contradict the set of behavior that is worth living. In many schools ,there are students indulging and involving themselves in peer pressure and their actions often reveals lack of moral and discipline in them (Toru, 2001). For instance, students start to play truant and follows friends to do unnecessary staff such as smoking or playing with other students etc. In these case students have to be monitored well by teachers in order to prevent students from playing truancy during school hours. Therefore students should be cautious, on how they interpret and socialize with their peers or otherwise they will be influenced and motivated by their peers that allow distractions into their academic curriculum. Additionally, the second point is Gender Violence .In mixed school students are more concerned with relationship than academic purposes. Some students, especially the senior students have in mind that it is necessary to have a relationship .This students will be concerned with how they look to make them attractive to others promoting their desires to the opposite sex. Having relationships is said to be an influential factor towards students’ academic work and relationship is present in all schools and teachers cannot do much about it for such an issue is not their concerned business. If we look precisely in the world that is constantly  changing ,students adapt to different learning environment that determine their capabilities of becoming a successful learner diminish at appoint when they starts to have relationships .With relationships students get to experiences sexual longings that turns negative at the end. For instance, statistics in schools in Canada show that we are two Canadian women will experiences at least one incident of physical or sexual violence in lifetime .Obviously the signs are there to in dicate a fragmented society, but students should drown in a sea of negativity and mobilize against sexual violence (Ann, 2012). Education is the key and it must be a vital part of awareness campaigns in mixed schools, our many neighborhoods and public meeting places for religious and cultural and recreational activities. Furthermore, the third point is that mixed school does not combat segregation. Mixing primary schools can only be successful if neighborhoods are mixed as well and only primary school is mixed and secondary are not. Mixing is hard to achieve because freedom is threatened by enforcing mixing schools. Mixing schools makes teachers work more complex, because politicians are afraid that too much attention is being paid to mixing and not enough to good education. Solving the problem of segregation is not the primary responsibility of education and society cannot be shaped, and class differences will therefore always exist (Gopal, 2013). Politicians think that mixing is unnecessary, a mixed school demands a lot from teachers: specific skills, affinities, time and energy and in addition to being an educator, teachers need to fulfill childrearing and social worker tasks. However, this essay has considered disadvantages (against) mixed school and will now consider the advantages (for).Mixed schools improves students’ academic performances through social interaction skills during school hours with opposite sex. Therefore mixing increases students’ opportunities to develop. Equally, the advantages of mixed school are that mixing increases student’s opportunities to develop. Weaker students can benefit from the support of stronger student’s and stronger students can learn more by explaining lesson materials to weaker students. Students will diverse backgrounds get the same opportunities for good education. Beside it increases opportunities for disadvantage students, while retaining these for advantage students. It can reduce the social and cultural gap between students where they contact with societies diversities at an early age. They  learn to get along with people of varied cultural and socio-economic backgrounds. Another point is that parents want the best for their child to grow up in an environment that has the least amount of segregation possible. Parents feel that sending their children to a mixed school will help them learn how to cope with diversity. It also has advantage for parents, where they do not have to flee to a non-mixed school just for their children to cope with diversity. Parents from diverse background come in contact with one another that somehow promote cultural wellbeing for various cultural purposes. Mixing is a way of fighting segregation that promotes the acceptance of diversity in society. It also contributes to the emancipation of cultural minorities and disadvantaged groups. Finally, letting boys and girls go to mixed schools makes both genders mingle with each other and impose a positive influence on interpersonal relationship when being in front of the other. For instance, a female student in a mixed school would not have a feeling of shy or embarrassment, but instead have confidence when having a conversation with a male student. The experiences that students in a mixed school have is that, when the two opposite sexes are studying together in the same school, it will certainly be an advantage for them, when they start working since both of the sexes have many opportunities to work together in modern society. Thus, boys and girls would benefit from attending mixed schools because they can practice their social interaction skills. In conclusion, there are disadvantages and advantages of mixed school where by the disadvantages are peer pressure, Gender violence and combat segregation. The advantages of mixed school are that mixing increases students’ opportunities to develop; secondly parents want the best for their children and lastly students gaining more confidence .However, according to the advantages, mixed schools increase the progressing of students’ academic work by the social interaction between the two sexes. In addition, this helps students to gain more confidence in them. So as attending a mixed school students tend to get high self-esteem. As to finish off it is true that mixed school increase academic purposes.

TOUAX company

TOUAX is a French company and is currently Europe‟s no. 1 in shipping containers and river barges, and no. 2 in modular building and freight railcars. The group provides operating leases to customers around the world, both on its own account and for third-party investors. On June 24, 2009, TOUAX announced that its capital increased by waiving preferential subscription rights but with priority for existing shareholders, launched on 18 June 2009 for a total of E17, 851,519.76 (gross) through the issue of 936,596 new shares which were subscribed in the entirely. Following partial application of the extension clause, 952,747 shares were placed or 101.72% of the issue; total proceeds were E18, 159,357.82. This rights issue has enabled the Group to strengthen its financial structure, to position itself with advantage for possible acquisitions of tangible stock, and to grasp opportunities thrown up by the crisis (purchase of shipping containers, modular buildings, river barges and railcars, for hiring out on mainly long-term leases). 370,062 new shares allotted under absolute entitlement were subscribed or 39.51% of the total number of new shares issue. Another 555,685 shares were applied for subject to cutting back in the event of over subscription, and orders for these were all filled. Another 27,000 shares had been applied for by the general public, and following partial application of the extension clause it proved possible to fill orders for all of these. All the result of the right issue, TOUAX is well placed to respond to the boom in corporate outsourcing of non-core assets, and every day provides over 5,000 customers with quick and flexible leasing solutions. TOUAX is now listed on Euronext in Paris – NYSE Euronext Compartment C (ISIN Code FR0000033003), and features in the SBF 250 Index.

Americans and the Industrial Revolution essays

Americans and the Industrial Revolution essays Americans faced many hardships during the turn of the century. As our Nation was adjusting to the new technological advances they were making during the Industrial Revolution, it seems that some people were simply looked over in this new rat race. There were many problems that accompanied the new century, perhaps one of the largest though, was the expansion and dominance of big businesses. As though it may seem that large businesses may be a good thing, because of our dependence on them today, we simply werent ready for them a hundred years ago. Many big businesses had created monopolies, used Taylorism, and caused what was called a boom bust economy. These three events also forced many people to try and resolve these problems associated with the tremendous rise of big business. In search for great power, and the will to expand, many businesses created large monopolies, meaning that all markets are dominated by one or two firms. For example, by 1900, approximately 98% of the oil industry was owned solely by Standard Oil Company. Because Standard Oil owned so much and people depended on this resource, this company could charge a little or as much as they wanted, with no worries of losing business, merely because people had no where else to go. Another problem with monopolies is that it leaves very little room for smaller business to run, so the small business that were once relied upon, are now out of production. Big companies also used a method called Taylorism to stay in control. Taylorism, named after a man called Fredrick Winslow Taylor, facilitated unskilled labor by copying what skilled labors knew and breaking it down into small simple jobs that anyone can do, much like an assembly line. By using unskilled laborers companies assured their power over the people because they had no skill and could go nowhere else for a job. Even if they tried, it was no problem because they were easy to replace....

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).

Social and Behavioral Sciences Essay Example | Topics and Well Written Essays - 1000 words

Social and Behavioral Sciences - Essay Example In a phone interview with the CNN Turk news television the mayor of Manisa town, Cengiz Ergun, said that the blast had caused a fire that had blocked the exits of the mine trapping the workers within. The area has some of the largest coal reserves in the world. Since the tragedy occurred in the midafternoon as the workers were changing shifts it has been challenging for the officials in charge of the rescue efforts to determine the number of miners that were trapped underground. According to local authorities, the mine could have trapped more than 250 miners up to 2000 feet below the surface. According to the energy minister, out of the 787 miners registered at the site, only 363 of them had been rescued. Sixty rescue teams comprising more than 400 members had worked through the night in search of the trapped miners. More than 80 mineworkers were harmed in the tragedy according to Mr. Ergun. Families and friends flocked the Manisa State Hospital where the injured miners were taken. Many people questioned the safety conditions of the mine but the labor ministry in a written statement maintained that the mine had been subject to regular inspection and complied with occupational health and safety regulations. A federal appeals court in Huntsville, Texas on Tuesday halted the execution for a convicted murderer just hours before he was scheduled to be put to death. The court granted the stay to review a claim presented by the lawyers of the defendant saying he was mentally retarded and that state agencies had for a long time known and concealed this fact. Robert James Campbell, 41, had been set to be the first death row inmate to be executed in America after a botched execution in Oklahoma that drew attention to the methods and drugs used and the secrecy surrounding lethal injections. The U. S. Court of Appeals in New Orleans conceded the stay ask for by Campbells attorneys. The court was initially reluctant

Course financial planning and control Essay Example | Topics and Well Written Essays - 4750 words

Course financial planning and control - Essay Example As per Robert Bootle, Economic advisor, Mondaq, 'coming years will present plenty of opportunities for London's financial hub and it will be positioned as number one in the world. The ongoing globalization process will open new international markets. London has a strong track record for developing and trading new products. It is positioned European centre for new financial services. But there is an emerging threat from new Asian Global Financial centres. However once China and India, the two major new players, gets richer, they will turn to UK, thus helping the growth of the UK's financial services sector. In UK consumer spending regained momentum and along with other sectors gives sign of recovery of UK economy over past few years. At the start of 1990s the financial services sector accounted for 5% of the GDP, whereas now it stands at 9%. It's total assets at the year ending of 2005 stands to 5,988,300, compared to it's competitors GE Capital UK Funding (8,058,303), Provident Financial PLC (1,979,300) CW Lending Ltd. (2,616,735) and Cattles PLC (1,925,918). It has 115,920,724 nos. of shares at a market cap 738,415,012. It's net tangible assets stands at 5,917,600 compared to GE Capital UK Fundings 4,702,618, CW Lending Ltd.'s ,2,498,929, Provident Financial PLC's 1,348,600 and Cattles PLC's 1,469,941. ... igher than most of the other competitors like Provident Financial PLC (5%), Cattles PLC (3%)employed @7%, which is slightly lower to GE capital UK Funding (8%) and CW lending Ltd (9%), but higher than most of the other competitors like Provident Financial PLC (5%), Cattles PLC (3%) The company is in the business of: 1. Car Finance 2. Home improvement finance 3. Mortgages 4. Personal Finance and 5. Retail Finance. As per the statement of Jonathan P. L. Perry, Chairman, published in company's Annual Report; the group has performed strongly in the year 2005, produced growth in profit and loan assets. The Groups strategy of multi-brand products yielded good result. Paragon Mortgage Trust brand is well developed. The housing loan market is strong and expanding. The company has reduced its portfolio risks by reducing consumer loan from 36% in 2002 to 13.4% in 2005.Unsecured personal loan also is reduced from 319.9 million at 30th Sept 2002 to 180 million at 30 September 2005, which is 2.8% of the total loan book. With the surplus funds company has repurchased 1,790,000 shares and has a 20 million repurchase program. The risks perceived are: global economic shut down and prolonged slowdown in household borrowing growth. Now analyzing the financial statements for last 5 years: We find that the Return on shareholder's Funds are reducing over the years except in the year 2004 when there was a slight recovery. (1999 - 29.78, 2000 - 25.78, 2001 - 24.32, 2002 - 22.91, 2003 - 23.04, 2004 - 26.45, 2005 - 24.94). Whereas the Return on shareholders fund shown by Provident Financial PLC is much higher at in the range of 57.19 to 60.08 during last 4 years. Net tangible assets are increasing over the years making it to the highest at 5,917,600 in the year 2005. The liquidity ratio is

Religion Essay Example | Topics and Well Written Essays - 1250 words

Religion - Essay Example Perceptive on theism, philosophy, spirituality, and other beliefs are similar and dissimilar from what one considers of ‘religion’, can assist a lot in understanding the religion. Few points out where the outer borders of religion exist, whereas some assist to identify with what religion essentially comprises. This essay undertakes comparisons between the Jewish Religion and the Catholic Christian religion. Judaism is based on the principles and ethics incarnated in the Hebrew Bible and the Talmud and is a religion of jews. Even though Judaism has rarly been monolithic in practice, it has always been monotheistic in theology. Its central authority is not fixed in a person or group, but in sacred texts and traditions. Judaism adhered to a number of religious principles, the most significant of which is the faith in a single, omniscient, omnipotent, benevolent, supreme God, who created the universe and continues to administer it. It is the traditional Jewish belief that the God who created the world made a promise with the Israelites, and disclosed his laws and commandments to Moses on Mount Sinai in the form of the Torah, and the Jewish people are the descendants of the Israelites. The practice of Judaism turns around study and the complying of Gods laws and commandments as written in the Torah and set forth in the Talmud. Judaism is the 11th largest religious group in the world (Wikipe dia). According to Catholic belief, God, boundless and holy in himself, in a plan of total kindness generously created man to make him share in his own sacred life. Because of this, always and in every place, God get closer to man. He asks man to look for him, to know him, to love him with full of his heart and strength. He welcomes all men, scattered and alienated because of sin, into the unity of his Church. For accomplishing this goal, God sent his only Son as Redeemer and Savior of mankind. Through him and in the Holy Spirit, he asks men to turn

Explain the Various Elements of the Marketing Process

Explain the Various Elements of the Marketing Process Introduction This paper explains the strategic marketing planning process illustrating the discussion with examples from the low cost airline, Easyjet. The paper proceeds in five parts. In the next section of the paper, the concept of market segmentation is described and discussed. Next, the concept is located in the overall positioning, segmentation, targeting (PST) organisational strategy. Porters’ Generic Strategy is then outlined, as a supplementary paradigm to market segmentation. The concept of the marketing mix is discussed and applied to the case study company. A brief conclusion closes the paper. Before examining the marketing process, however, it is necessary to provide an overview of the case study company. Easyjet is an airline company that has been operating in the United Kingdom since 1995 (Easyjet, 2014). Like many other low-cost carriers, the company initially modeled itself on the business model of a successful American carrier, Southwestern Airlines (Yip, 2004). That airline had experienced unprecedented success by cultivating and exploiting a low cost operating model – Easyjet sought to implement this model in the European context, launching a flight between London and Amsterdam that was half the cost of the fare at the time offered by national carrier British Airways (Sull, 1999). In the years that followed, Easyjet rapidly expanded its route network to include hubs in some of the major British cities: Glasgow, Manchester and Liverpool, and routes to popular European destinations including Rome, Brussels, Milan, Barcelona, Frankfurt, Oslo and Stockholm. Today, Easyjet is â€Å"Europe’s leading airline†, specialising in short haul, point-to-point flights between Great Britain and Europe (Easyjet, 2014, online). The carrier operates some 600 routes serving 30 countries, and had firm plans to expand its network further afield in the future. Marketing as a concept Marketing can be thought of as a strategic philosophy which holds that assessing and meeting the needs of customers is a complex and multifaceted activity, so that organisations are required to take a holistic, customer-focused approach to all of their business activities (Svensson, 2001). In practice, marketing involves collecting, recording and analysing data about customers, and using this data to establish a strategy for meeting their needs. The marketing process covers a myriad of business activities that enable companies to meet the needs of consumers. Three key activities form the backbone of the marketing process. In the first instance, the customer base is segmented on the basis of demographic or other characteristics. Secondly, apositioning, segmentation, targeting (PST) strategy is developed in order to target goods and services to the correct market segments. Thirdly, a marketing mix is developed. Considered together these three elements form the basis of the firm’s overall marketing strategy (Kotler and Keller, 2006). Market segmentation Populations, and hence markets are potentially large and heterogeneous (Dibb, 1998). Marketers would find it impractical to target every member of such a diverse grouping, and thus market segmentation is a key activity in the marketing process (Kotler and Keller, 2006). Market heterogeneity can be defined as â€Å"the extent to which groupings of customers based on operational descriptor variables respond differentially to the choices of both offerings and the way they are marketed† (Wensley, 1995, p. 78). So, market segmentation refers to the activity in which this large heterogeneous market is segmented or divided into smaller, more homogeneous groupings of individuals with similar demographic characteristics or similar needs (Kotler and Keller, 2006). Segmentation recognises that it is neither practical nor profitable to attempt to satisfy the needs of a large heterogeneous population; ultimately, its aim is to identify the business’ most profitable customers, to understand them, and to target them. Each portion of the market is known as a market segment. Segments can be identified on the basis of consumer characteristics (e.g. socio-economics such as wealth or social class, demographics such as gender or geographical location), psychographics (that is, interest, attitudes or opinions), product-related behavioural characteristics such as purchasing or consumption habits, or, in the case of business to business (B2B) marketing, business characteristics such as business size, location or level or turnover (Wedel and Kamakura, 2000). Easyjet uses two consumer characteristics to segment its market: level of wealth, and hence, the degree to which customers are price conscious, and purpose of travel (i.e. leisure or business) (Sull, 1999). The way in which this is evident is through the pricing strategy of the company, which is discussed in greater detail below. For now, it is important to note that Easyjet’s business model differs from conventional carriers who typically drive sales towards the more lucrative business class passengers, filling the remainder of their seats with low-paying leisure passengers. In contrast, Easyjet, â€Å"does not serve the business consumer first and use the tourists as a buffer in case it has some excess capacity, but rather restricts the demand of both segments (by raising the appropriate prices) so as to equate capacity to expected demand† (Koenigsberg, Muller, and Vilcassim, 2004, pp. 16-17). In other words, the company recognises two distinct customer segments but uses similar market capture strategies for both. Segmenting, Positioning and Targeting the market Identifying the target market does not end with segmentation: after segmentation has been undertaken, organisations must target the market, and position themselves. This is known as the segmentation, targeting and positioning (STP) process (Sausen, Tomczak, and Herrmann, 2005) Targeting refers to the way in which marketing efforts are aimed at the segment while positioning refers to the â€Å"designing of the company’s image so that the target customers understand and appreciate what the company stands for in relation to its competitors† (Hooley and Saunders, 1993, p. 8). Two broad strategies can be identified. Functional positioning refers to positioning on the basis of product characteristics (e.g. price or quality), while expressive positioning refers to positioning on the basis of consumer characteristics (Johar and Sirgy, 1989). Easyjet, established in 1995, entered the air travel industry specifically to address the needs of low income passengers, as exemplified by the emphasis placed on the prices of its fares (Sull, 1999; Dobruszkes, 2009). Accordingly, the segmentation strategy used by the company was essentially an income-based, or price-conscious strategy: it met the needs of individuals wishing to travel throughout Europe that were not willing, or able to pay the airfares charged by full service airlines. However, more recently, the carrier has begun to be used by business passengers (Lu, 2009). For instance, from March 2013 to March 2014, the airline transported 12 million business passengers (almost fifty percent of its fleet’s seat capacity was taken up by business passengers), representing a growth in this market by 8.5 per cent over the previous year (The Guardian, 2014). This development has been attributed to the introduction of allocated seating. Previously, Easyjet, like many other Low Cost Carriers (LCCs) was able to keep airfares low because passengers were not able to select their seats prior to travel. However, the company abandoned this policy in November 2012, with the firm’s Chief Executive Officer (CEO) Carolyn McCall, remarking that â€Å"I think allocated seating has been the single most popular thing we have ever done for our passengers’ (cited in The Telegraph, online). The introduction of allocated seating is tantamount to a market repositioning and has enabled the airline to capture a greater share of the business passenger market. Repositioning is a normal part of the marketing process, for as Baines, Fill and Page (2012, p. 131) have noted â€Å"most marketers need to be alert and be prepared to reposition their brands as the relative position occupied by brands, in the minds of customers, will be challenged and shifted around on a frequent basis†. Detractors have argued that the STP process is inadequate at fully explaining business’ repositioning activities because it does not take into account the positioning strategies of competitors. To combat this, strategist Michael Porter (cited in Kotler and Keller, 2006) developed his generic strategies framework. This concept identified three positioning strategies available to firms: cost leadership, differentiation and focus. Under acost leadership strategy, the organisation seeks to offer its product or service at the lowest costs relative to competitors. Under the differentiation strategy, the firm seeks to differentiate itself from its competitors on the basis of product features such as quality. The third approach, the focus strategy, describes a stratified approach to positioning. Organisations using the focus strategy target concentrated or niche markets by seeking to understand the unique needs of that segment and tailoring well-specified products to them. It is generally argued that organisations that do not adopt a strategy are unsuccessful (Kotler and Keller, 2006). Easyjet has been vastly successful in relation to its competitors since its inception. In 2014, it became the largest British airline, in terms of passenger volumes, outstripping those of the national carrier, British Airways (Euromonitor, 2014). In Europe, in terms of market share, the company is second only to its Irish competitor, Ryanair. The fact that the company is competing on two fronts (with similar, low cost-carriers and conventional full-service carriers) suggests that it is pursuing a differentiation strategy. Easyjet has differentiated itself from low-cost carriers by introducing aspects which are typically absent from the services provided by those airlines (allocated seating is a good example), but it is differentiated from full-service airlines through, for example, its pricing strategy. The marketing mix An essential element of any company’s marketing strategy is the marketing mix (Brassington and Pettitt, 2009). This concept was developed to explain the factors influencing the demand for a product. Typically, the marketing mix is operationalised in terms of the ‘4 Ps’ Product, Place, Price and Promotion. Product In services marketing, product refers to all aspects of the services offered by the organisation including the level of the quality of the service, any guarantees or warranties, product lines or packaging (Kotler and Keller, 2006). Easyjet aspires to offer its business and leisure passengers safe and simple flights to a myriad of European destinations (Easyjet, 2014). To meet these aspirations, the company operates a large, modern fleet comprised of 220 Airbus A320 and A319 (ADS Advance, 2014). Despite media claims, the airline is one of the safest and most punctual airlines in Europe, and has invested significant amounts of cash in boosting the quality of its product. For instance, the company is investing in drone and robots that will be used to carry out safety checks on the aircraft, and the airline is working towards the provision of ‘paperless planes’ which it says will improve efficiency (ADS Advance, 2014). Flexibility is a major feature of the airline’s product. While full service airlines adhere to a business model that discriminates between airfares with different levels of flexibility (for example, non-refundable tickets and fully refundable tickets), Easyjet does not differentiate between tickets in this way (Nair, Paulose, Palacios, and Tafur, 2013). Furthermore, it is conventional in the industry for one-way tickets to cost passengers more than round-trip tickets. Carriers prefer passengers to make return flights because selling tickets in this way builds convenience into their flight scheduling processes. Passengers who purchase one-way flights make it difficult for carriers to set schedules and make staffing decisions (Nair et al, 2013). Easyjet utilises a different business model, which makes it more straightforward for customers to understand the product offering and enables it to build flexibility into its scheduling systems. Place Place refers to the distribution strategy of a company (Brassington and Pettitt, 2010). Easyjet aims to make travel on its fleet as widely available as possible, highlighted by its presence in almost every Western European country (Easyjet, 2014). The company is particularly proud of the extensiveness of its network, with its marketing materials claiming that â€Å"over 300 million people [reside] within a one hour drive of an easyJet airport† (Easyjet, 2014, online). Not only is the airline the leading carrier in Europe, it also holds strong positions in several major markets, including Edinburgh, Venice, Nice, and Naples, where it is the largest carrier, and Lisbon, Lyon and London Stansted, where it is the second largest carrier (Easyjet, 2014). However, the companys stated efforts to capture a growing share of the business passenger market share might be hindered by its choice of airports. Despite the firm’s claims that it serves ‘convenient’ locations, in many cases, the airline serves not the primary airport in a city, but smaller, supplementary airports that are typically in out-of-the-way locations. For instance, most Easyjet flights to Paris land at the city’s Orly airport, rather than the more popular Charles de Gaulle. Serving smaller airports is a key characteristic of the LCC business model, for larger airports tend to carry greater landing fees (O’Connell and Williams, 2005). Place also refers to the outlets through which customers can purchase the product or service. When it was first established Easyjet first offered passengers the opportunity to purchase flights only through its own website, via its telephone booking system and at the airports from which it operates (Euromonitor, 2013; 2014). The purpose of this model was to build the brand, and to keep costs low. Over time, however, the company has extended its distribution model to include third party intermediaries like lastminute.com and travelsupermarket.com. This enables customers to be creative in building their journeys (for example, booking an outward flight with one carrier and a return flight with another), and has allowed the airline to boost its market share, because the growth of specialist search engines means that travellers need only visit one website when they are searching for flights (Euromonitor, 2014). Promotion The telephone booking system that the company used to drive sales at its inception is also slowly being phased out, moving the company every further towards to an Internet-only business model (Euromonitor, 2014). When the company was first established, it relied on its web facilities, fleet and personnel branding (a trademark orange) and word-of-mouth to drive sales. It took the company 17 years of trading before it invested in a directed marketing campaign (Marketing Magazine, 2012). The company even featured in a London Weekend Television documentary, or ‘docusoap’ which, contrary to the fears of some analysts, turned out to be an enormously successful promotional exercise. As noted by Kilborn (2006, p. 201) â€Å"while Easyjet knew that there were certain risks involved in opening themselves up in this way, these were seen to be more than offset by the perceived opportunities for keeping the Easyjet brand name in front of the consumer. In the estimation of the company’s PR advisors, even those incidents of delays and other problems associated with air travel, could be turned to the companys advantage. The fact that Easyjet staff would be seen to be so actively involved in smoothing out problems and assisting in making alternative travel arrangements was regarded as a useful exercise in company public relations† In addition, the company has recently adopted a more aggressive marketing and branding strategy. In October 2011, the airline invested some  £50 million into its marketing strategy, recruiting an external advertising agency to establish a strong European-wide promotional campaign (Marketing Magazine, 2012). Although the resulting campaigns ‘Europe by Easyjet’ and ‘Where Are Young Going?; were panned by critics, analysts attributed a massive boost in the firm’s revenues per seat and passenger numbers to this aggressive promotional strategy (Marketing Magazine, 2012). Price There can be no doubt that the pricing strategy of the airline is the cornerstone of its business model. Although the company has shifted some of its focus to other elements of the marketing mix in recent years, the low prices offered by the company are probably its best-known feature among consumers. As the companys Chief Executive, Carolyn McCall remarked in a 2012 interview with Marketing Magazine (2012, online). â€Å"Well never move away from price – it is the cornerstone of what we do. But now we communicate destination and service†. This focus on low price and low costs is tantamount to what strategist Michael Porter (1985) termed a cost leadership position. It is interesting that analysts have argued that such a position is untenable in the long run. For example, the CEO of US airliner Skytrax Edward Plaisted has argued that low-cost airline models rarely guarantee success – he pointed to the fact that half of new carriers go bust because they cannot maintain the low cost strategy (Kah, 2012). Porter (1985) did argue that for such as position to be sustained, services must be perceived by customers to be good value for money. The empirical evidence does seem to suggest that Easyjet’s customers do believe that the carrier offers value for money, as highlighted by its improving punctuality record and growing passenger numbers (Euromonitor, 2014). The company has even outperformed competitors following a similar business model: for instance, the British low cost airline Flybe has reported large annual losses since 2012 (Euromonitor, 2014). For this reason, the airline’s chief has argued that there is a lot of blue water between us and Ryanair, and very little between us and British Airways† (Marketing Magazine, 2012, online). The way in which the carrier has been able to consolidate its competitive advantage is by balancing its low price strategy with high peripheral prices (Euromonitor, 2014). For example, although passengers are able to find flights for as little as 9 euros, there are additional charges for printing off boarding cards, checking in at the airport, selecting a seat and taking hold luggage. Clearly, the growth in passenger numbers and the growth in the airline itself means that customers do view, even the high prices of peripherals as value for money. It must therefore be concluded that Easyjet’s cost leadership strategy is a fruitful one. Conclusion This report has outlined the marketing process, using the low cost airline Easyjet as a case study. The case study shows that the company has embraced the idea of marketing as a holistic, organisation-wide philosophy, and its recent successes can be attributed – at least partly – to well thought out segmentation and PST techniques, and an appropriate marketing mix. References ADS Advance (2014). Easyjet applies innovative tech to improve efficiency. Online at http://www.adsadvance.co.uk/easyjet-applies-innovative-tech-to-improve-efficiency.html . Date accessed: 17 October 2014 Baines, P., Fill, C. and Page, K. (2012). Essentials of Marketing. Oxford: Oxford University Press Brassington,F. and Pettitt, S. (2000) Principles of Marketing. London: Prentice Hall Dobruszkes, F. (2009). New Europe, new low-cost air services. Journal of Transport Geography, 17(6), 423-432. Dibb, S. (1998). Market segmentation strategies for success. Marketing Intelligence and Planning. 16(7), pp. 394-406. Easyjet (2014). About us. Online at http://corporate.easyjet.com/about-easyjet.aspx?sc_lang=en_$ja=tsid:31245|cat:101248RefID=EJH_AFFWINcallwinid=101248awc=3550_1413547041_0c47faefc4e3a8d5b7f288863c6c2a29 . Date accessed: 17 October 2014 Euromonitor (2014). Low-cost carriers: Exploring new territories. London: Euromonitor Euromonitor (2013). Easyjet Airline Co. Ltd in Travel and Tourism. London: Euromonitor Hooley, G. J., Saunders, J. A. (1993). Competitive positioning: The key to market success. Hemel Hempstead, England: Prentice Hall. Johar, J. S., Sirgy, M. J. (1989). Positioning models in marketing: toward a normative-integrated model. Journal of Business and Psychology, 3(4), 475-485. Kah, S. (2012). The Cost of Poor Quality. Retrieved from http://www.improvementandinnovation.com/features/article/the-cost-of-poor-quality-what-will-customers-give-up-in-exchange-for-low-costs/?isFeature=1 on 19 October 2014 Kilborn, R, (2006). A Marriage Made in Heaven or in Hell? Relations Between Documentary Filmmakers. In L’Etang, J. (ed). Public Relations: Critical Debates and Contemporary Practice. New Jersey: Lawrence Erlbaum, 187-204 Koenigsberg, O., Muller, E., Vilcassim, N. J. (2004). Easyjet Airlines: Small, lean and with prices that increase over time. Mimeo. Centre for Marketing Working Paper 04-904. London Business School. Kotler, P. and K. L. Keller (2006). Marketing Management. Upper Saddle River, NJ: Pearson Education. Lu, C. (2009). The implications of environmental costs on air passenger demand for different airline business models. Journal of Air Transport Management, 15(4), 158-165. Marketing Magazine (2012). Industry View: Is Easyjet’s Marketing Makeover Working? Online at http://www.marketingmagazine.co.uk/article/1131167/industry-view-easyjets-marketing-makeover-working . Date accessed: 16 October 2014 Nair, S., Paulose, H., Palacios, M., Tafur, J. (2013). Service orientation: effectuating business model innovation. The Service Industries Journal, 33(9-10), 958-975. O’Connell, J. F., Williams, G. (2005). Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines. Journal of Air Transport Management, 11(4), 259-272. Porter, M E. (1985). Competitive Advantage. New York: The Free Press Sausen, K., Tomczak, T. and Herrmann, A. (2005). Development of taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice. Journal of Strategic Marketing, 13(3), 151-173. Sull, D. (1999). Easyjets $500 million gamble. European Management Journal, 17(1), 20-32. Svensson, G. (2001). Re-evaluating the marketing concept. European Business Review, 13(2), 95-101. The Guardian (2014). Easyjet business travel takes off with success of seat booking. Online at http://www.theguardian.com/business/2014/may/13/easyjet-business-travel-allocated-seating . Date accessed: 16 October 2014 The Telegraph (2013). Easyjet boosted by business passengers. Online at http://www.telegraph.co.uk/finance/newsbysector/transport/10826571/easyJet-boosted-by-business-passengers.html. Date accessed: 16 October 2014 Wedel, M. and Kamakura, W. (2000). Market Segmentation: Conceptual and Methodological Foundations. Norwell: Kluwer Wensley (1995). A critical review of research in marketing. British Journal of Management, 6(1), 63-82. Yip, G. S. (2004). Using strategy to change your business model. Business Strategy Review, 15(2), 17-24.